# Analytics

> Views, watch time, and where people stopped watching.

# Analytics

Every share reports on itself. The question worth asking is not how many people watched — it's where
they stopped.

## What's measured

- **Views** — including whether they came from the share link or an embed, and the page an embed sat
  on.
- **Watch time** — how far into the video people actually got.
- **Drop-off** — where they left.
- **Engagement** — comments and reactions on the share.

## Reading drop-off

A cliff at the same timestamp across many viewers is a problem with the video, not the audience.
The usual causes, in order of likelihood:

1. The opening takes too long to reach the point.
2. A scene runs longer than the thing it's showing.
3. The narration explains the UI instead of the goal.

All three are cheap to fix — edit the scene and re-render, which reuses everything you didn't touch.

## Searching your library

As a library grows, search across projects, videos and documents to find the one you need.